Email Marketing - Marketing Agency

Strategic Email Marketing

Email marketing has an ability many channels do not: creating valuable, personal touches – at scale.

BENEFITS OF STRATEGIC EMAIL MARKETING

Strategic Email Marketing Is Targeted – Strategic email marketing addresses all the hurdles with non-targeted marketing. There is no longer a need to over spend for TV advertisements, diner place-mats or other print without certainty of audience. Strategic email marketing allows you to maintain that the intended audience will be exposed to your message. Through segmenting, your contacts are categorized by lead status, demographics, location or any other data. Targeted campaigns provide an assurance for your audience to receive specific content that resonates with the recipients interests. Strategic email marketing simplifies the process of creating customized content or messages for your target clients which aims to improve conversion rates.
It Works To Improve Your Brand Awareness – Exposure to your business or your brand goes hand in hand with every email you send. Proper planning, attractive design and relevant content, always works in favor of your business by constantly improving the brand value. There’s no other sure solution to stay front-of-mind with your targeted demographic or audience. While it may not always be immediate, a customer will eventually need a product or service, that is when your business gains an organic advantage to converting a lead into new client and a new client into customer.
It Is A Simple Process To Share – There are very few marketing solutions this easy to share. By including a ‘forward to a friend’ button, the simple click provides subscribers an opportunity to share your products, deals, offers and content with their friends. The sharing subscriber is a great asset because they become an advocate of your brand and business. So when sharing an email occurs, that broadens your brand exposure and credibility.
The Data Collected is Measurable – Data and analytical reporting are the bread and butter of defining a successful campaign. In other marketing channels the actual data is loosely accurate and often only an estimated result. Email marketing, however, presents exact and precise measurements. This includes categories such as delivery success rates, open success rates, click engagement and database subscriber retention or improvement. More than just numbers or percentages, the data offers a view of your customers habits and interests. This makes every campaign a tool for collecting information about what consumers are receptive to. With this data, you can expand your efforts and improve the success of campaigns with more relevant content or targeted offers.
It is Highly Affordable And Cost Effective – Everyone knows that it takes spending money to make money. This is where email marketing is easy to digest while offering a huge advantage for your return on investment. Digital marketing is disposable because there is no printing cost or postage fees. Email marketing can provide any business with an affordable marketing solution. The Direct Marketing Association has been cited as stating that email marketing provides $40 for every $1 spent. That outperforms a majority of all other marketing.

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of online consumers using email

of all mobile opens occurred on an Apple device

more likely to be seen in email than via Facebook

U.S. workers say email is “very important” to do their job

of all emails are open based on subject line

cite compelling content as most effective email marketing strategy

of purchases made through email promotion

email revenue from triggered campaigns over one-size-fits-all

of decison makers relying on mobile email

of consumers subscribe to emails for coupons or discounts

760

increase in revenue from segmented campaigns

more effective to acquire new customers over Facebook or Twitter

average ROI for $1 spent on email marketing

EMAIL MARKETING CAN BE YOUR MOST EFFECTIVE COMMUNICATION

Email marketing usually takes a backseat to other forms of strategic marketing. But no matter what stage you are in, there is no better time to start considering an email marketing plan for your business. This form of strategic marketing offers shareable, targeted, measurable, credible and cost-effective engagement which often goes neglected. When you align your business with an experienced marketing solutions provider like Quiver Creative, it makes the entire process a simple and cost-effective process. A carefully planned strategic approach, knowledgeable guidance and the right message, will ensure that your business benefits from strategic email marketing.

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WHEN TO SEND AN EMAIL MARKETING CAMPAIGN

So you have built your beautiful email marketing campaign and tested it on every browser or device. Now, when should you blast it out? There are several assumptions, but in general, the best days are usually in the middle of the week. Since mobile is readily accessible at all times, the mid-week stretch offers increased value because you can likely capture additional desktop recipients. That said, the time of day can also play a critical role. The following offers insight into an hourly breakdown of the work day.

Timing consideration for distribution:

10pm – 9am – An abyss of ineffective time where it’s fairly similar to sending your email into a black hole.
9am – 10am – A high value period when working consumers are very receptive to offers and a broad range of content marketing.
10am – 12 noon – A do not disturb period when consumers at work do not open emails in lieu of being focused on work.
12 noon – 2pm – Literature such as magazine and news content is the most appealing, rather than marketing, during lunch hours.
2pm – 3pm – A period of returning to focus for work related tasks. The most engaging marketing content contains financial offers.
3pm – 5pm – Work related apathy builds and the most engaging content provides property or financial promotions.
5pm – 7pm – A growing engagement period for holiday offers. Also, an increased engagement with business to business messages.
7pm – 10pm – Personal time is a peak for consumer promotions. Clothing, gym and sport promotions perform very well.